Dropped $200 on a viral posture corrector from one of those TikTok ads, and now it's a $200 cat toy

Wade Kelly · 2026-09-17T03:45:03.722919+00:00

Saw this thing all over my feed back in March, every video had like 2 million views and people swearing it fixed their back in a week. I ordered one for $200 after the third ad got me, wore it twice, and it felt like a plastic backpack strap digging into my ribs. Six months later the trend is dead, the company's Instagram hasn't posted since June, and my cat sleeps on it. Anyone else get burned by a viral gadget that lost its hype before it even shipped?

Vivisector

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Dropped $200 on a viral posture corrector from one of those TikTok ads, and now it's a $200 cat toy | After the Hype - Vivisector