Hit 150 recurring clients last month and it totally changed my pricing approach

I always thought charging by the hour was the only way to do B2B services. Then we crossed 150 monthly retainers and I realized we were leaving money on the table with small clients taking up huge chunks of time. Seeing that number made me switch to value based pricing for new contracts. Has anyone else had a milestone change how they structure their packages?

3 comments

3 Comments

rodriguez.mia2d ago

Richard's take on raising minimums makes sense on paper but 150 clients is exactly when you start seeing patterns you can't unsee. Value based pricing isn't about charging more and hoping nobody notices, it's about matching your price to the actual results you deliver instead of just your time spent. When you've got that many eyes on your work, you realize some clients get ten times the value from the same service and charging them the same as a basic client is just bad math.

richard_young802d ago

...and I don't know, it feels a bit overblown to me. I get that crossing some big number like 150 clients feels like a milestone, but switching to value based pricing just because you hit a number sounds like you're overcomplicating it. I mean, small clients taking up time is a problem you solve by raising your minimums or firing the bad ones, not by completely rethinking your whole pricing model. Maybe I'm just old school, but every time I see someone jump on this "value based" bandwagon it ends up being code for "charge more and hope nobody notices.

emma_baker612d ago

Same thing with gym memberships. People who never go pay the same as daily lifters.