I finally dropped my $900/mo lead gen retainer for a $400/mo cold email tool and here's what broke

Robert Murray · 2026-09-11T03:35:04.51775+00:00

Last August I was paying a B2B lead gen agency $900 a month for 15 to 20 "qualified" leads. I switched to a $400 cold email setup with a list I built myself. Two weeks in, my reply rate was 1.2% and I booked zero calls. The agency leads were warmer, but half never answered a follow up. My new list got me 4 calls in month one, but two were totally wrong fit. I'm at month three now and sitting at 6 calls, 2 clients, and about $3,100 in revenue. If you've made this same swap, did you keep the cold list going or mix it back with paid leads?

Vivisector

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I finally dropped my $900/mo lead gen retainer for a $400/mo cold email tool and here's what broke | B2b Services - Vivisector