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Used to cold call 60 companies a week, now I book 8 demos with a $40 list and way less sweat
Two years back I was dialing 60 numbers a day for a payroll service in Columbus, and my close rate was under 1%. A rep I met at a chamber lunch in Dublin told me to stop spraying and start picking, so I pulled a 400 contact list of HR heads at 50 to 200 seat shops and sent short notes about their job postings. Now I book about 8 demos a week off 40 touches, and the calls actually start warm instead of me reading a script. Curious if anyone else here made the swap from volume dialing to tight lists, and what size list you keep before it stops working.
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sean_barnes241mo ago
The "stop spraying and start picking" line hit home for me. I used to burn through dials like it was a contest nobody was winning, and my voicemail greeting probably knew my script better than I did. Cutting my list down and actually reading job postings before I reach out made way more difference than any new dialer ever did.
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