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Showerthought: that viral stat about 90% of people not reading past headlines came from a study of 20 college students
I kept seeing it shared everywhere as proof nobody reads past the headline, so I looked up the actual paper and it was a tiny classroom experiment from 2014, not a national survey. It matters because people now use that number to dismiss real reporting as pointless, when the study never said anything close to that. Has anyone else traced a stat like this back to its source and found the story was way smaller than the headline made it sound?
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