One comment about my truing stand changed my whole process
A guy at the shop I sometimes use said my wheels were 'true to the rim, not the hub' and that felt like a slap. I started checking the hub flange runout with a dial indicator first, now every wheel I build takes an extra 90 minutes but rides noticeably smoother. Has anyone else had a customer or fellow mechanic point out something that obvious and then you couldn't unsee it?
Hub flange runout is one of those things that gets ignored because the rim is what you can see, and a dial indicator on the hub makes it feel like you're chasing ghosts at first. Where it really shows up is disc brakes, since a hub face that isn't square to the axle will make the rotor rub no matter how straight your wheel is. So you're not just getting a smoother ride, you're fixing something that would've bit you later on a different part of the bike. Most builders never check it because their fixture doesn't let them, not because it doesn't matter.