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Back in 2010, we'd just watch the apology and guess if it was real
Now I always check if they say 'I'm sorry you were offended' instead of 'I'm sorry I did that'. That one phrase is a dead giveaway it's fake. Caught a big star using it in a video from last month, and it totally changed how I look at these things. Anyone else have a specific line that makes you instantly doubt the whole apology?
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ramirez.vera1mo agoMost Upvoted
Actually, that phrase is "mistakes were made," not "mistakes were made.
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the_alice1mo ago
Read an article once that called those "non-apology apologies" and it stuck with me. They pointed out how often people say "mistakes were made" because it removes them from doing anything wrong. It feels so passive, like the bad thing just happened on its own. Spotting that phrase now makes me tune out the whole statement.
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