Found a stat that changes how I see Chris Pratt's apology

I looked up the engagement metrics on his 2023 video about the church controversy. Turns out 78% of the comments were positive within the first hour, but then it flipped to 62% negative after 24 hours. Found that on a social blade breakdown site. Does that timing mean his core fans hyped it early and then everyone else caught up?

3 comments

3 Comments

amy_martin1d ago

Our neighbor's kid runs a small gaming channel and he told me about this exact same pattern. He posted a video review of a new game and got tons of positive comments in the first two hours, then it turned into a mess. His theory was that his regular followers saw the notification first and just left nice comments without watching the whole thing. Then people who actually watched the video came in later with real opinions. Makes me wonder if celebrity apology videos work the same way, just with way more people involved.

evan_davis1d ago

Used to think those early positive numbers were just bots or paid engagement. But your neighbor's kid really nails it with the short attention span theory. Makes total sense that the first wave is just fans hitting like and dropping a quick "love you Chris" without even processing what he said. Then the actual critics show up later after they've had time to watch and think about it. That 24 hour flip is pretty damning evidence that the early hype was just blind support. Kind of changes my whole view on how apology videos actually land with people.

stellat461d ago

That bit about the loyal followers just jumping on the notification is spot on, @evan_davis. I remember when a local politician here put out a video apology for some old tweets, and it was all hugs and "we forgive you" for the first few hours. Then by the next morning, people had actually watched the whole thing and realized he was just making excuses. The like to dislike ratio flipped hard, just like you described. Its like people have to see the video in their feed first before they think about what it actually says. That 24 hour flip really does prove the early hype was just blind support, not real forgiveness.