wilson.olivia•13d ago

I counted 17 'I' statements in a 3 minute apology video and it changed how I watch them

3 comments

3 Comments

the_robert13d ago

My own apology videos would just be me saying "I" until the battery died.

margaret87913d ago

You're totally right, it's all "I felt this" and "I learned that." Once you notice the pattern, it just sounds like a script they're reading to save face.

nancy_wood13d ago

Saw a piece about how these apology videos follow the same five steps every time. It's like they all hire the same crisis coach who gives them the same bad script. The "I" statements @the_robert mentioned are step two, right after the fake sad face. They never actually say what they did wrong in plain words. It's always about their own journey and never about the people they hurt. Makes the whole thing feel empty, doesn't it?