Just broke my own rule about believing fitness influencers...

I fell for that Emily Skye apology video where she cried about being "off camera" for 6 months when she was actually just launching her own protein brand. Caught myself defending her in a comment thread before realizing it was the same glossy marketing with tears. How do you tell the difference between someone actually being sorry versus just saving their sponsorship deals?

3 comments

3 Comments

taylor_patel1d ago

At this point I'm waiting for the apology tour to come with a discount code for the protein powder. @abby_cooper hit it though - they're all following the same script from the same marketing playbook. Just swap the tears for a launch date and call it a day.

abby_cooper1d ago

Yeah it's the same pattern as MLM huns crying over their "side hustle" struggles.

cole_murphy1d ago

Nail on the head honestly. Same script different cover.