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My 11 year old asked why apology videos feel like homework, and now I can't watch them the same way
My daughter was in the room while I had a breakdown video paused last Tuesday, and she asked why the guy kept looking down at his notes. I told her that's what people do when they're reading a script, and she said it felt like her teacher making the class apologize to a sub. That got me thinking about how these videos used to be one shot, bad lighting, no edits, sometimes 45 seconds and done. Now they're 8 minutes, soft music, a cut every 12 seconds, and a caption at the end about "growth." I pulled up three old ones from 2014 to compare and the difference is night and day. Does anyone else feel like the edits themselves tell you more than the words do?
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tessa_craig10d ago
A 12 second cut is basically a jump scare for your own reputation. The producer is sitting there thinking if we hold on his face too long people will remember he actually did the thing. Old videos were just a guy with bad lighting and a guilty face, which is way harder to fake than a piano track.
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