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Stopped at a gas station in Flagstaff and saw a celebrity apology playing on the news
It was that actor from that superhero show, the one who got caught saying some pretty nasty stuff online. They had the apology video up on the little TV above the coffee machine. What got me was the lighting, it was so perfectly soft and the background was this plain gray wall, looked like a studio setup. Made the whole 'from the heart' thing feel super staged. Anyone else catch that one and think the production value gave it away?
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ruby_wright2d ago
Oh man, the lighting is always the dead giveaway! It reminds me of this local politician who got in trouble last year. His apology video was shot in his living room, but you could see the huge softbox light reflectors in his glasses. Totally ruined the "just me at home" vibe he was going for. Once you notice that stuff, you can't unsee how fake it all feels. They're so worried about looking good they forget to look sorry.
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elliot_roberts2d ago
My buddy's boss tried that "candid" team video call from his backyard. The perfect golden hour light and a hidden mic pack ruined the whole "spur of the moment" chat. It just makes the whole message feel like a bad play.
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daniel_cooper342d ago
Yeah, the "just me at home" vibe thing is exactly it. I read this article about how all these CEOs are getting media training to look more "authentic" on camera now. They're told to use a bookshelf background and wear a casual sweater, but it's all just a set. It feels so backwards, like they're trying to act like a regular person instead of just being one. The more they try to hide the production, the more obvious it gets. It just makes you trust them less.
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