The moment I realized every apology video follows the same 3-step formula was when I timed Chris Pratt's 8 minute apology and he spent 6 of those minutes talking about his new movie

Watching his eyes flick to the teleprompter in the first 15 seconds tipped me off that nothing he said was real, and now I can't unsee it in every single celebrity apology, has anyone else noticed them slipping in product placement?.

3 comments

3 Comments

kai_chen26d ago

Oh man, you just described my exact thought process watching his apology. I actually timed the gaps between his sentences and noticed he was reading straight off the script every single time, barely blinking. It's funny how they think we don't notice when they shift their eyes down to check the next line, especially when the lighting hits their face just right. Have you caught the one where they mention their new project and then suddenly their voice gets all excited and fake?

pat_murray535d ago

Ha! I gotta push back here, guys. @shanec61 you're reading WAY too much into their breathing patterns. Sometimes a person just needs a second to collect their thoughts before answering a tough question - it doesn't mean they're reading a script.

shanec616d ago

His voice gets all excited and fake" is the part that gets me too. But the angle nobody talks about is how they time their breathing... watch closely next time they pause to "think" for a second. They're not thinking, they're waiting for the producer to cue them on when to drop the promo line. I swear I counted Chris Pratt taking a breath right before he shifted his eyes down, like he was resetting for the scripted part. They all do it. It's like watching a poorly dubbed movie but with real people. Another thing I noticed is they never actually answer the question they're apologizing for. They dance around it with vague words like "mistakes were made" then pivot hard to their new project. The whole thing is a commercial disguised as a confession.