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Serious question, did anyone else see that 'outrage' over the new cereal box design?

It was a 2% size reduction for the same price, and people acted like the company committed a crime. I just bought the store brand for $1.50 less and moved on with my life. Anyone else think this kind of 'scandal' is just noise?
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4 Comments
anthonynelson
Did you catch that NPR story about how shrinking packages is basically legal as long as they don't change the weight?
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tarahall
tarahall1mo ago
People notice the smaller box right away. It feels like a sneaky way to raise prices without being honest. My time is worth more than hunting for a store brand to fix their bad choice. Companies should just charge more if they need to, not quietly give us less.
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reed.jana
reed.jana1mo ago
The worst part is how it messes with recipes. Now you need two boxes for what one used to do.
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jessica921
jessica9211mo ago
It's not just noise, it's about feeling tricked.
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