My accountant said my 'client gifts' write-offs were a red flag
I used to buy $200 gift cards for big clients around the holidays and write them off as a business expense. My new CPA in Austin looked at my books and flat out said, 'The IRS sees that as a personal benefit, not a deductible cost.' I changed it to only writing off branded swag I give at meetings. Has anyone else had to rework their gift strategy after an audit scare?
Yeah, my old bookkeeper warned me about that too lol. She said the IRS treats gift cards like cash, so they're a huge no-go for write-offs. Swag is definitely the safer move.
Totally get why your CPA freaked out. The IRS rule on gifts is stupidly specific. You can only deduct up to $25 per person per year for actual gifts, and gift cards almost never count. Swag is safer, but even then, you need to track it. I keep a box of cheap branded pens and notebooks for this exact reason, and I note who got what and when. It's a pain, but it beats getting a letter from the tax man.
Man, I've never had an issue just writing off a reasonable client lunch. The whole pens and notebooks thing seems like overkill to me. As long as you're not buying everyone TVs, it usually works out fine.