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Unpopular opinion: I thought cold emailing was a total waste of time
I mean, I was super skeptical for years, but after sending 50 targeted emails to architects in Phoenix last month, I actually got 3 replies and one project. What's a method you guys thought was bogus that actually worked?
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jake7473mo ago
Yeah, the "only 50 emails" thing @laura667 mentioned is key. People blast out thousands and wonder why it fails. I used to ignore follow-ups, thought they were needy. But sending a short, useful link related to their work a week later? That's what got my first real client. It's not the first email, it's the second one that shows you were actually paying attention. What's something simple that changed your results?
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brooket4315d ago
Are you talking cold follow-ups or to people you already had a conversation with? Because I find the timing of that second email matters way more than the content. Like if they said they're swamped with a project and you wait a week, they've moved on to something else and your link feels random. But if you send it two days later... now you're a helpful person who gets their workflow. Did you ever try sending that follow-up on a Tuesday morning vs a Thursday afternoon? I swear that changed my reply rate more than anything I put in the email itself.
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