Choosing a color scheme for a brewery logo had me stuck for days

I was designing a logo for a new craft brewery in Asheville and got stuck between a classic black and gold look or a bright, modern teal and orange combo. The owner said 'make it feel like a place you'd want to spend an afternoon,' so I went with the teal and orange to feel more inviting and fun. It turned out great on their cans and the taproom sign. Has anyone else had to pick between a safe, classic palette and a bolder one for a client?

3 comments

3 Comments

wren_mitchell2d ago

Actually used to always push for the classic dark brewery colors myself. Thought they looked more serious about the beer. Then I saw a local spot open with a bright, almost neon, yellow and blue theme. The place is always packed. It just feels more like a hangout. @corah75 is right about stuffy, that example totally changed my view on what works for that kind of space.

fiona_garcia2d ago

Wait NEON yellow and blue? That sounds WILD but I guess it works! Totally not what you picture for a brewery.

corah752d ago

You made the right call going with the inviting colors! Classic palettes can look a bit stuffy for a brewery's vibe. That teal and orange combo sounds perfect for a fun taproom.