Remember that old barbershop with the spinning red and white pole. That thing was a landmark, you could spot it from a block away and it just felt welcoming. Guess some character gets lost when everything is just clean lines and a fancy font.
My local hardware store just replaced its hand-painted sign with a plain black and white one. It's part of a trend where everything looks the same now, from coffee shops to apartment buildings. We lose the small details that make places feel unique and lived-in.