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Just switched from a black and white mood board to a full color one for a branding project
The client went from confused to instantly excited, all because they could actually see the palette. Has anyone else had a simple visual change make that big of a difference?
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oliver_stone155mo ago
Had a client who couldn't picture a website layout from wireframes. Showed them one live homepage mockup with real text and a stock photo. The whole "I don't get it" look vanished in about two seconds. Sometimes you just need to show them the thing.
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torres.blair5mo ago
Yeah that's the real trick. Wireframes are for us, not for them. A picture really does make it click for most people.
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troyknight4mo ago
How long did it take them to stop asking for changes after that?
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tarahall5mo ago
I used to think wireframes were enough, but seeing is believing for clients.
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