Tried posting the same video at 8am vs 8pm for a week straight
I run a small roofing company and I've been trying to get more traction on Instagram. For months I just posted whenever I had a finished job, usually around 6pm after cleanup. Last month I decided to actually test two different times with the same type of content. I took 10 finished roof videos, same editing style, and posted 5 at 8am and 5 at 8pm over two weeks. The 8am posts averaged around 1,200 views each, the 8pm ones barely broke 400. I think the algorithm decides within the first hour whether to push your stuff and morning people actually engage more than evening scrollers. Now I schedule everything for 7:45am and my last video hit 3,000 views. Has anyone else noticed a huge gap between morning and evening posting times?