V
19

Can we talk about how the algorithm picks up on negative comments?

I saw a post get 10k shares just because the first 50 replies were all arguing. It's not about good content, it's about keeping people mad and scrolling. Has anyone else watched a video blow up for all the wrong reasons?
3 comments

Log in to join the discussion

Log In
3 Comments
nelson.wren
Watched a friend's totally normal cooking video get huge last month. The first comment called her pasta sauce "criminal," and a fight broke out in the replies about Italian food rules. It got pushed to thousands of people who just wanted to argue. The video itself was fine, but the algorithm only cared about the anger in the comments. She felt gross about the whole thing even with the extra views.
-1
shanec61
shanec615d ago
The real crime is how platforms profit from turning small disagreements into big fights for clicks.
8
kellygrant
Totally agree with what @shanec61 said here. Honestly used to believe any attention was good attention for a creator. Seeing that happen to your friend's cooking video is a perfect example of why that's wrong. The platform makes money off that anger, but the person who made the thing just feels awful. It turns a nice moment into something stressful and ugly. Makes you wonder if the extra views are even worth it when they come from that kind of mess, right?
8