I looked up the actual numbers on how many people see a tweet

I was reading a report from a university in California about social media data. They said the average tweet only gets shown to about 10 percent of the author's followers. I always thought if you had 100 followers, all 100 might see it. Found this out while trying to figure out why some of my posts just vanish. Has anyone else seen real data on this kind of reach? It makes the whole 'going viral' thing seem even more random.

3 comments

3 Comments

davis.olivia2d ago

Wait, that 10 percent thing feels way too low from what I've seen. My smaller posts still get way more likes and replies than that would suggest. Maybe their data is old or something?

stella222d ago

Honestly, that test group thing explains so much. I'll have a tweet do nothing for an hour, then suddenly get twenty likes from people who clearly just saw it. It's like the algorithm gave up on me, then changed its mind after a coffee break. Tbh, it feels totally random some days. One post about my cat gets boosted to the moon, but something I actually put effort into just vanishes.

jennyr282d ago

That report might be looking at pure timeline views. @davis.olivia, if your followers are active when you post, they're more likely to see it. The real kicker is that the platform's algorithm tests your tweet with a small group first. If that group doesn't interact quickly, it just stops showing it to anyone else. So your reach isn't just a flat percentage, it's a test you can fail in the first few minutes.