Ran two identical posts on my moving company's page, one with a photo and one with a video. The video got 10x the reach.

I posted the same basic message about our new packing service. The photo post got maybe 200 people to see it. The 30-second video of us boxing up a tricky lamp hit over 2,000. The algorithm clearly pushes video way harder, even if the info is the same. It's not about quality, it's about the format they want to push. Anyone else see their video posts get a stupid amount of extra reach for no good reason?

3 comments

3 Comments

wells.christopher18d ago

Yeah it's crazy how much video gets pushed, right? We switched to mostly short clips showing our actual moving process and our reach went way up. The algorithm just loves moving pictures even if the content is basically the same as a text post. It feels like you have to play the game and give them the format they want.

miasanchez18d agoMost Upvoted

Totally get what you mean about the algorithm pushing video. I posted a simple clip of us loading a couch, just 15 seconds, and it got more views than a whole month of my photo posts. It's almost silly how big the difference is, right?

fionam1118d ago

Saw a marketing blog break this down last week. They said platforms want to keep people scrolling, and video does that better than a still image. It makes sense, like @wells.christopher said, you just have to use the format they reward. My own posts follow the same pattern, a quick clip of a tree job gets shown to way more people than a photo of the finished work. The content is the same, but the algorithm treats it totally different.