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The $180 boosted post that got 11 likes and zero sales
I run a small Etsy shop for handmade dice bags. Last month I thought I'd try boosting a post on Instagram to reach more people. Put $180 into it over 2 weeks, targeting people who follow tabletop game accounts. Got 11 likes, 2 comments, and my analytics showed almost no click throughs to my shop. I checked the audience breakdown after and it was mostly bots from other countries. Has anyone else had this happen with boosted posts, or is there a better way to spend that kind of money on social for a tiny shop?
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theas289d ago
The issue might not be Instagram itself but how the targeting was set up. Following tabletop accounts sounds smart, but that interest group is broad and cheap to fake, which is why you got bot traffic. Try retargeting people who already visited your shop or engaged with your page first, that crowd converts way better.
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