Wrote off hashtag timing as nonsense for 2 years, then a 47 minute delay doubled my reach
I always figured posting when you feel like it beat any timing chart, mostly because my stuff flops either way. But a creator in Portland showed me her spreadsheet where she waits about 45 minutes after a topic starts trending before posting, and my last 5 posts all hit way more people than usual. Anyone else tried riding a trend on a delay instead of jumping in first?
Wait, she waits 47 minutes after a topic starts trending? That's such a weirdly specific number that I kind of want to see this spreadsheet for myself.