Hot take: That influencer apology last week felt scripted as ever

I saw this food blogger post a 3 minute video crying about some old tweets that came back to bite her. She spent $5,000 on a PR team to clean it up but her voice sounded like she was reading off a teleprompter the whole time. Does anyone actually buy these apologies anymore or is it just a way to wait out the storm?

3 comments

3 Comments

charles7202d ago

That "spent $5k on a PR team" part is key. I've seen this play out before - the real trick is to just lay low and actually change your behavior for a few months, not hire people to write a script for you.

jenny_lee1d ago

...and the whole time my friend was telling me about this girl she knew who did the PR team thing and it backfired hard. Like she paid a bunch of money for a scripted apology video and then a week later someone dug up old tweets where she was still being horrible. The whole thing just made her look more fake than if she'd just said nothing at all. My friend said the girl eventually had to actually take a real break from social media for like six months and that did more good than any fancy PR firm ever could. It's crazy how people think they can just pay to skip the part where they show they've actually changed.

nina_hall481d ago

Scripted or not, at least she actually apologized instead of just staying silent like most influencers do.