Saw two apology videos back to back. Night and day.
Yesterday I watched that chef's apology for the old tweets. Then right after, the actor's video for the same thing. Chef just looked at the camera for 90 seconds, said 'sorry if you were offended.' Actor gave a real timeline, said 'I said this in 2012, it was wrong then, here's what I've done since.' The difference was huge. One felt like a script, the other felt like a person. Made me think about what makes an apology actually land. What's the worst 'non-apology' you've seen from a famous person lately?