My buddy said to ignore the apology from that chef in Chicago

When that TV chef got caught using canned stock and tried to say sorry, my friend Mike told me it was fake. He said the guy just wanted his show back. Sure enough, a year later the chef was on a podcast bragging about how he 'handled the haters'. Mike was right, the apology was just business. Anyone else have a friend who called a fake apology before it blew up?

4 comments

4 Comments

valp322mo ago

Yeah, that part about the chef bragging on a podcast later really lines up with something I read. There was a whole article breaking down how publicists coach clients to give "strategic" apologies that are all about damage control, not actually being sorry. They even have a checklist for what to say to get people to move on.

phoenix1492mo ago

Totally, it's all just a script now. Saw a similar thing with a streamer who got caught saying awful stuff, their "apology" video hit every single point on that checklist. Makes you wonder if they even write these things themselves or if it's just some PR person feeding them lines. The whole thing feels so fake once you know the pattern.

emmamason2mo ago

That "checklist" thing is so real. My friend's cousin works in PR and she said they literally have templates saved for different levels of mess ups. It's all just copy and paste now.

linda_reed25d ago

My dad called that Chicago chef's apology fake the day it happened, said he'd seen enough PR stunts on jobsites to spot a scripted sorry from a mile away. @valp32 is right, those publicist checklists are like a contractor's blueprint for a half-baked remodel, all surface and no substance. Best way to check a real apology is to ask what they're actually doing different now, not just what they're saying.