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Saw a guy at a coffee shop in Austin argue that some apologies are just PR moves
He was talking about a musician's statement and said, 'If you have to hire a crisis firm to write it, it's not real.' It stuck with me because he pointed out the specific firm's name. When does an apology stop being personal and start being a business transaction?
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elliot_roberts3mo ago
But a crisis firm just helps you say it right.
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paul_ramirez3mo ago
Yeah but @elliot_roberts, what if the crisis is that you're just wrong and need to change, not just say things better?
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gavin_kim12d ago
Oh man, this is such a good point. Once you hire someone to craft your words, it stops being your voice and starts being a strategy. The thing is, real apologies are uncomfortable and messy, not polished and focus-grouped. You can't outsource the part where you actually sit with the fact that you messed up. It's the difference between saying sorry and performing sorry.
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